Raad Afyouni's blog about the advertising, social media, and marketing insights blazing enough to reach the same sizzling temperatures we get here in Kuwait and the GCC (though its measure is not in fahrenheit, but in celcius!)
We are looking for the following well seasoned “A” Players to join our office in Kuwait:
1) Account Director
2) Senior Account Executive
If you enjoy a fast paced environment and have a passion for precision advertising we would like to hear from you asap, please send your CVs to email@example.com or show up in person @ our office in Salmiya.
They have socialized and humanized their brand image so much to the point that they now have a social hub called Ford Social (see image above), where they aggregate all of their social media profiles and communities, allowing fans to share stories, images, videos and ideas with one another.
They showed us the power of social influence marketing and brand advocacy with the famous Ford Fiesta Movement campaign, which not only helped them survive the 2008 recession but yielded these outstanding results as well:
4.3 million YouTube views
500,000+ Flickr views
3 million+ Twitter impression
50,000 interested potential customers, 97% of which don’t own a Ford.
the intuitive Ford Explorer Launch social event, the cool Fiestagram contest, and now the innovative Smartphone social media bluetooth app.
The Software “Ford Keyfree Login” automatically logs in and logs out your web accounts as you approach your computer with your smartphone, using bluetooth technology.
It’s free, time saving, no more hacking and no more industrial spying.
Not only did Ford show us how to utilize each social media tool in a creative and enticing way, but they also exemplified the power of social influence marketing and brand advocacy, and how to humanize your brand properly.
Not just the three Internet and social media giants, Google, Facebook and Twitter have joined arms to fight and protect us from bad ads, but AOL, Interactive Advertising Bureau, and StopBadware have joined the fight as well.
What fight am I talking about? Well, it’s called the Ads Integrity Alliance whose main aim is to “establish industry policy recommendations for the worst types of bad ads, such as counterfeit goods, scams, and malware” as written on their Website.
The five heroes will share relevant trends and their own expert insights with policymakers and law enforcement agencies to tackle this problem of online trust issues as a result of deceiving ads, malware, and counterfeit goods.
The Perfect Time to Introduce Such an Alliance
Where there are opportunities, there are just an equal amount of threats waiting to exploit the innocent and naive.
As soon as email marketing took off, so did spam email. And now we’re seeing the same problem on Twitter.
Spammers and scammers are just like germs, they will never cease to exist. All that can be done is to control them.
And this is mainly what the Ads Integrity Alliance seeks to do, which will not only protect users, but the advertising industry as well.
Strengthening Trust in the Advertising Ecosystem
The global public policy manager at Google, Eric Davis, commented on the Alliance and its’ relevance to building trust in the advertising industry.
“Bad ads, such as those that facilitate malware distribution or deceive users, diminish the online user experience and threaten trust in the Web. The Ads Integrity Alliance will serve as a forum for us to work together to protect users from bad ads and strengthen trust in the advertising ecosystem.”