Celsius

How Ford Became the World’s Best Social Media Brand

By: Abdulhadi Hafez

Ford ceases to kick its social media strategy into overdrive with impressively shocking campaigns that not only set global social media trends, but raise the benchmarks for how brands should utilize it for their business.

They have socialized and humanized their brand image so much to the point that they now have a social hub called Ford Social (see image above), where they aggregate all of their social media profiles and communities, allowing fans to share stories, images, videos and ideas with one another.

They showed us the power of social influence marketing and brand advocacy with the famous Ford Fiesta Movement campaign, which not only helped them survive the 2008 recession but yielded these outstanding results as well:

  • 4.3 million YouTube views 
  • 500,000+ Flickr views
  • 3 million+ Twitter impression
  • 50,000 interested potential customers, 97% of which don’t own a Ford.

the intuitive Ford Explorer Launch social event, the cool Fiestagram contest, and now the innovative Smartphone social media bluetooth app. 

The Software “Ford Keyfree Login” automatically logs in and logs out your web accounts as you approach your computer with your smartphone, using bluetooth technology. 

It’s free, time saving, no more hacking and no more industrial spying.

But how did they do it, you may ask? Sure it helps to have a social media genius like Scott Monty on your team, but there are 7 other lessons as to why Ford did so well socially with Jeff Bullas’s The 7 Secrets to Ford’s Social Media Marketing Success.

Not only did Ford show us how to utilize each social media tool in a creative and enticing way, but they also exemplified the power of social influence marketing and brand advocacy, and how to humanize your brand properly.

Google, Facebook, and Twitter Team up to Protect us From Bad Ads

By: Abdulhadi Hafez

Working Together to Protect Users from Bad Ads

Not just the three Internet and social media giants, Google, Facebook and Twitter have joined arms to fight and protect us from bad ads, but AOL, Interactive Advertising Bureau, and StopBadware have joined the fight as well.

What fight am I talking about? Well, it’s called the Ads Integrity Alliance whose main aim is to “establish industry policy recommendations for the worst types of bad ads, such as counterfeit goods, scams, and malware" as written on their Website.

The five heroes will share relevant trends and their own expert insights with policymakers and law enforcement agencies to tackle this problem of online trust issues as a result of deceiving ads, malware, and counterfeit goods.

The Perfect Time to Introduce Such an Alliance

Where there are opportunities, there are just an equal amount of threats waiting to  exploit the innocent and naive.

As soon as email marketing took off, so did spam email. And now we’re seeing the same problem on Twitter.

Spammers and scammers are just like germs, they will never cease to exist. All that can be done is to control them.

And this is mainly what the Ads Integrity Alliance seeks to do, which will not only protect users, but the advertising industry as well.

Strengthening Trust in the Advertising Ecosystem

The global public policy manager at Google, Eric Davis, commented on the Alliance and its’ relevance to building trust in the advertising industry.

"Bad ads, such as those that facilitate malware distribution or deceive users, diminish the online user experience and threaten trust in the Web. The Ads Integrity Alliance will serve as a forum for us to work together to protect users from bad ads and strengthen trust in the advertising ecosystem."

Twitter’s First TV AD: Short, Simple, and Sweet!

By: Abdulhadi Hafez

Twitter has launched its first TV ad to promote a hashtag for Nascar. Here’s the video and what they had to say about the concept:

Discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans at http://twitter.com/#nascar

I think the ad is perfect, electrifying, straight-forward, and marks the very attribute that made Twitter famous: simplicity.

One would be surprised that they’re promoting a hashtag as opposed to their advertising services. 

However, they’re playing it perfectly. Promote the very reason of why Twitter is so hot right now: access to real-time news (to the point that sometimes news reaches Twitter before BBC and CNN!)

Bring the masses of people to Twitter, increase usage and engagement, let the brands see the huge amount of traffic they’re receiving, and then see the cash  from advertising revenues roll in.

Smart move Twitter, and great ad by the way. Short, simple and sweet.