Celsius

The Twitter bird logo recieves a complete overhaul and makeover. In a video Wednesday, Twitter unveiled the new cool design and commented on the video by stating:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

Wikipedia: Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan.

Steve Jobs, Paul Rand & NeXT’s Logo: 3 Icons, 3 Qualities, 3 Successes

By: Abdulhadi Hafez

If you have read the recently released biography of Steve Jobs by Walter Isaacson, then you might recall Steve Jobs mentioning the story behind the NeXT logo.

Before Apple acquired NeXT in 1996, Steve Jobs approached Paul Rand, the graphic designer behind famous brands such as UPS and IBM. Typically when someone requests a brand identity from a graphic designer, they would ask for several concepts so they can choose the one they like most, and this is exactly what Steve Jobs did.

Paul Rand did not respond to Steve Jobs like the average Designer does, he had the guts to say something to Jobs that not only convinced him with the brand’s logo design along with a 100-page brochure detailing the brand, but earned him $100,000 and impressed Steve Jobs to the point that he would talk about his experience with Rand for 7 whole minutes during one of his interviews:

Steve Jobs on working with Rand states: “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.”

Paul Rand had three honorable traits that not only won him a $100,000 contract with Apple, but also impressed the heck out of a great icon himself, Steve Jobs, who is also known for having these three scarce traits: confidence, clarity and honesty!