Lessons from The 100 Most Creative People in Business 2012

You’ve gotta love Fast Company, a blog written for, by, and about the most progressive business leaders, especially for writing articles such as the recent 100 Most Creative People in Business 2012. For example, here’s the top 9 on the list.

The great thing about this article, is that not only does it tell you who those creative people are, but what advice and lessons they can offer us to inspire us and spice up our creative skills

What’s even better is that they break down the lessons into really cool categories, giving each category an awesome headline and title. For example, if you want advice and tips on “how to be weirder" then here’s how! See the below image to see what we’re talking about.

The categories are broken down even further, with headings such as “how to do good well”, “how to rethink" and "how to sell.”

Mike Brown of Brainzooming.com wrote a great post on this topic named Creative Strategy Lessons from the 100 Most Creative People in Business 2012, where he compiles a list of the lessons provided to save you time and to accommodate those are either too busy or lazy (lol).

[Infographic] How Small Business Blogs Increase Sales

By: Abdulhadi Hafez

I’ve been asked this question many times before, and I have a hard time simplifying it, let alone proving it to them. And now, I have this really neat infographic to help me do so, created by Imbue Marketing, using data from Hubspot’s study: 100 Awesome Marketing Charts.

One shocking finding is that B2C companies that blog generate 88% more leads per month. How do they do that exactly? Just ask Emerson Salon, a local salon in Seattle that gets 75% of their business through their social media! But how? Well, look at their blog and the type of articles they post. For example: How to Have Better Hair.

Emerson Salon How to Have Better hair

And these are the kinds of phrases people are searching on Google nowadays. Haven’t you noticed that search queries have gotten much longer on Google’s searches? It used to be that people searched up 2-3 keywords such as “Better Hair” or “Having better hair” but now people are going all out when they type up their searches, to the point that you’ll find extremely long phrases such as “How to make sure you get into the college you want.”

Just go on Google and start with the words “How to…” and you’ll see wonders when Google tries to complete that phrase for you. So if you know what kind of phrases your potential customers are searching up, then you know what kind of articles you should be posting on your blog. This is how Emerson Salon and other businesses get more than 75% of leads through their blogs! Enjoy the infographic:

A Social Media Cheat Sheet for Businesses [Infographic]

By: Abdulhadi Hafez

Ever bring a cheat sheet to a test? Come on, we’ve all done it! Well if you’re a business, then you’ve got many obstacles and tests coming your way, and who’s to blame? Social media baby! If you’re not taking full advantage of each emerging social media (e.g. Google Plus, Pinterest) and are not submerged into the blogosphere then you might as well start waving goodbye to some of your customers.

Come one, get with the program already will you? It’s not enough to just create a Facebook page and a Twitter account and throw in some updates in there every once in a while. Get moving fast before your competitors do so. Here’s a cheat sheet infographic to help you get a head start. Enjoy!

Finally! Some Ways to Measure Social Media Impact on Business

By: Abdulhadi Hafez

One of the terms that gets thrown around way too loosely and vaguely, is the concept of ‘Return on Investment’ (ROI), what is it exactly?

Simply, it is the yields that you receive in return for some sort of resource that you’re sacrificing, such as people (we’re not talking about the Chichen Itza style of human sacrificing), money, time, or anything that keeps you from sleeping at night. Here’s the equation to compute ROI:

But here’s the tricky question, how do you define gain from investment? What exactly is the gain? If you hire a marketing coordinator, then you know the cost of the investment, it’s his or her salary and related expenses. But how will you determine whether you’re generating a healthy ROI with this hire? Will the gain be attributed to leads, sales, profits, or some other sort of metric. You see how confusing it can get!

To make it even more confusing, let’s talk about social media? Does social media actually generate a ROI? That is the least of many questions circulating this topic. Some experts argue that the because of the importance of social media in today’s information, collaboration, and sharing age, the ROI of social media is that your business will exist in 5 years!

Some argue that there is a ROI, but it’s too early in the game to define exactly what gain you receive from your social media investment. Even if you were able to pinpoint exactly what sort of gain you receive out of the whole crazy world called social media. The truth is that marketers have yet to come out with a solid standard measurement of social media success, but they’re getting closer to doing so.

For instance, Wildfire conducted a ROI survey of over 700 marketers from all around the World to reveal what kind of impact social media is having on their businesses, and what are some of the top measurements they value the most. The results were compiled into an easy-to-digest infographic, found below. I know it;s too small to view, so just click on it so you can be taken to the larger version, enjoy!

Google’s “Search, Plus Your World” Will Beat Facebook & Twitter

By: Abdulhadi Hafez

We’ve said it before, and we’ll say it again! Do not be surprised if Twitter falls of the edge in the near future. We wrote a piece called 3 Crazy Digital Media Predictions for 2012 (Death of Twitter?) where we predicted that Twitter may be die down or completely die (you never know.) 

Why do we say that? Well it’s not just who are saying it, but many experts such as the best-selling author, Chris Brogan with his latest book titled, Google+ for Business: How Google’s Social Network Changes Everything, where he stated:

"Google+ posts sent to “public” rank fairly well in Google search results. You can’t get that with Facebook or Twitter these days.”

Today we heard a similar cry by The Next Web with their article, Google is no longer “The Internet” but it’s still going to beat Facebook and Twitter, where they are arguing that Twitter and Facebook cannot catch up with the social media enabled search results Google provides, especially after their launch of the much-debated Google Plus social network and their “search + your world” integration.

Let’s just say you went on Facebook to look up your high school sweetheart and she doesn’t happen to be on the social media site, will Facebook still give you search results from the rest of the Web? Absolutely, and it’s through Microsoft’s Bing-powered web search results. Google is simply doing the same thing when you are using their Google+ social network, but they go a step further than that! What happens when you’re using just the plain ol’ Google? Check out the video for your answer:

This is where the “Search, Plus Your World” comes in, this is the feature that will really hurt Facebook and Twitter. And that’s why Twitter has been recently slamming Google publicly over this feature, claiming that Social Search Changes Are ‘Bad for People’. Some experts express that this claim by Twitter is a sign that its success is starting to get threatened by Google Plus.

I feel like I’m watching the NFL playoffs over here people, and I’m predicting that Google and Facebook will be in the Superbowl, but the match will not just be for a few hours, but rather they’ll be fighting it out for a very long time, each one eagerly trying to get ahead of the race.