By: Abdulhadi Hafez
We stumbled upon documents online that reveal how Facebook is radically changing their traditional online display ads into new social ads that will be drawn out of the content written on your brand page. In simpler words, anything you post on your Facebook brand page can be turned into an ad, and with it will come how many people liked and commented on the post, to show Facebook users the engagement level of the ad and which of their friends liked or commented on it.
The news was first reported on Gigaom and then Fast Company wrote an insightful article called Facebook’s New, Entirely Social Ads Will Recreate Marketing. The article claims the Facebook material stating, “When people hear about you from friends, they listen,” the Facebook materials say. We’ll expand your ad with stories from friends who have already connected.”
What does this mean to advertising? It means that it will turn the traditional one-way messages you see on the right-hand side into living and breathing ads that will involve a lot more social engagement than ever, meaning you will see which of your friends liked the ad and posted a comment on it, as you can see from the above image.
Facebook has yet to make an official announcement of the amazing new ad formats but some materials describing them were posted to Scribd this week. The news was first reported on GigaOm. Check it out:
Not only is Facebook converting traditional ads into entirely new social ads that integrate your friends’ engagement into each ad, adding a sense of relevancy, but Google is doing so as well by adding a Google Plus extension into its’ Google Ads by showing which of the people from your Google Plus circles have also +’d (i.e. liked) or shared those ads.
This new phenomenon of providing engaging social ads is going to recreate marketing as we know it. It’s going to provide a taste of relevancy of confidence to the intended audience, showing them who from their friends like and trust which brands and why they should as well. It’s going to play a big role in the advertising world, and will reshape and recreate marketing as we know it.