Celsius

Fortune 500 Usage of Social Media [INFOGRAPHIC]

By: Abdulhadi Hafez

Just goes to show you how important it is to have an active social media presences nowadays. Hence the word, “active”! It’s not enough to just create your profiles and allow them to collect dust (metaphorically of course), you need to keep posting unique and useful content consistently.

The experts say that roughly 40% of fortune 500 companies will not be present within the next 5-10 years, due to social media (or the lack of effective social media adoption or utilization) and that the ROI of social is that your business will exist in 5 years! 

Fortune 500 Social Media Statistics

A Social Media Cheat Sheet for Businesses [Infographic]

By: Abdulhadi Hafez

Ever bring a cheat sheet to a test? Come on, we’ve all done it! Well if you’re a business, then you’ve got many obstacles and tests coming your way, and who’s to blame? Social media baby! If you’re not taking full advantage of each emerging social media (e.g. Google Plus, Pinterest) and are not submerged into the blogosphere then you might as well start waving goodbye to some of your customers.

Come one, get with the program already will you? It’s not enough to just create a Facebook page and a Twitter account and throw in some updates in there every once in a while. Get moving fast before your competitors do so. Here’s a cheat sheet infographic to help you get a head start. Enjoy!


Google’s “Search, Plus Your World” Will Beat Facebook & Twitter

By: Abdulhadi Hafez

We’ve said it before, and we’ll say it again! Do not be surprised if Twitter falls of the edge in the near future. We wrote a piece called 3 Crazy Digital Media Predictions for 2012 (Death of Twitter?) where we predicted that Twitter may be die down or completely die (you never know.) 

Why do we say that? Well it’s not just who are saying it, but many experts such as the best-selling author, Chris Brogan with his latest book titled, Google+ for Business: How Google’s Social Network Changes Everything, where he stated:

"Google+ posts sent to “public” rank fairly well in Google search results. You can’t get that with Facebook or Twitter these days.”


Today we heard a similar cry by The Next Web with their article, Google is no longer “The Internet” but it’s still going to beat Facebook and Twitter, where they are arguing that Twitter and Facebook cannot catch up with the social media enabled search results Google provides, especially after their launch of the much-debated Google Plus social network and their “search + your world” integration.

Let’s just say you went on Facebook to look up your high school sweetheart and she doesn’t happen to be on the social media site, will Facebook still give you search results from the rest of the Web? Absolutely, and it’s through Microsoft’s Bing-powered web search results. Google is simply doing the same thing when you are using their Google+ social network, but they go a step further than that! What happens when you’re using just the plain ol’ Google? Check out the video for your answer:

This is where the “Search, Plus Your World” comes in, this is the feature that will really hurt Facebook and Twitter. And that’s why Twitter has been recently slamming Google publicly over this feature, claiming that Social Search Changes Are ‘Bad for People’. Some experts express that this claim by Twitter is a sign that its success is starting to get threatened by Google Plus.

I feel like I’m watching the NFL playoffs over here people, and I’m predicting that Google and Facebook will be in the Superbowl, but the match will not just be for a few hours, but rather they’ll be fighting it out for a very long time, each one eagerly trying to get ahead of the race.

7 Signs Why Your Future TV Will Just be a Bigger iPhone or Android Phone

By: Abdulhadi Hafez

1. Do the below images look familiar? Ok, the Apple and Siri logos gave it away but this is what the next Apple product could look like. This is not a leak of the next Apple product or design, but rather was imagined by CiccaresDesign and MacRumors as to what the Apple TV would look like if it was to come out.

2. In Steve Job’s official biography by Walter Isaacson, Jobs boasted that he had “cracked” the secret to television, envisioning an integrated, wirelessly synched TV set with “the simplest user interface you could imagine.” Could it have a slick curvy design as depicted in the below image? I wouldn’t be surprised seeing how aesthetically beautiful Apple is known to makes its’ products!

3. The Wall Street Journal reports Apple is working hard at redefining the future of TV, according to a recent article by Mashable. 

4. Google did launch Google TV in 2010 and it would be out of the ordinary that Apple counteracts their move, seeing that they are their biggest competitor, especially with the growing interest in Android-powered phones.

The above video gives us a very basic perspective of what Google TV is like, but hold your horses, it will get a lot more dynamic, integrated and interactive than that. Just have a look at the recent changes Google’s YouTube made.

5. Fast Company wrote a really neat piece on how YouTube’s Radical Redesign Positions Google To Be Your New TV, and guess who owns YouTube? The article stated that ”Google announced last month it was going to source more professionally made content as well as flow more of its content into Channels—thematically linked sections of the site that would feel a little more like your standard cable TV box perhaps (sports channels, news channels, science…and so on). Furthermore, AlJazeera English just recently announced that you can now add their channel to Google TV.

6. Google recently made two huge announcements: 1) that they are going to purchase Motorola for $12.5 billion and Motorola doesn’t just specialize in mobile phones, but TV hardware as well. 2) they also launched the ability for 10 people to hold a free video chat (called a “hangout”) through their popular social media site, Google+. And it doesn’t take a genius to predict that once Google TV comes out, they will use this hangout feature as a selling feature. They will make their TV’s so socially integrated that you and 10 of your friends could be chilling, hanging out, and all watching the same show or movie through your TV’s!


7. If Apple and Google both dominate the TV industry in the future, then we can safely assume that they will do a kick-ass job in doing so. We can also assume that their TV’s will have iOS and Android on them, respectively, with the same exact features found on a phone with touch-screen or gesture-based platform, app-downloading capabilities, video and audio calling, streaming content (info, images, videos), online browsing and sharing, and don’t forget the virtual assistants Siri and Alfred, the virtual assistant software recently purchased by Google (yes, is there anything they don’t acquire!)

So basically, it will pretty much be just a bigger phone sitting right in the middle of your living room! Except for one thing though, although it will have a web camera, I can’t see your TV having a camera you could easily carry around and take pictures with (duh!)

I’m sure there are many other signs as to why the Future TV will basically be just a bigger iPhone or Android device, but those 7 are some of the more hinting ones! We’re excited to see how it will further transform the advertising and household products industries.

Funny Google Ad Promoting the “Ice Cream Sandwich” on Galaxy Nexus

Both Samsung and Google are promoting the much-anticipated Galaxy Nexus, which is said to have the newest version of Android 4.0, nicknamed “Ice Cream Sandwich.”

Ice Cream Sandwich comes with breakthrough features such as the Face Unlock, ‘Android Beam’, Google+ hangouts, voice typing and a camera with panorama mode.

The face unlock feature is hilariously showcased in the below video ad by Google:

While the rest of the features are showcased in this ad by Samsung themselves:

"Google+ for Business: How Google Plus Changes Everything"

By: Abdulhadi Hafez

Although Google Plus was launched in June, it has already started to receive a lot of publicity and attention, especially after they set records as the fastest growing social network in history and after their CEO, Larry Page announced that users shared 1 billion items through G+ button (works like the ‘like’ button on Facebook) per day!

It gained even more publicity when BrightEdge revealed that more than half (61%, in fact) of top brands jumped on the Google + bandwagon and created profiles within the first week of the brand pages existing.

It is for these reasons the New York Best-Selling Author, Chris Brogan, decided to write a book titled, “Google+ for Business: How Google’s Social Network Changes Everything.” And he wasn’t joking when he chose the word “everything” either!

Mashable was able to sit down with the best-selling author (he authored “Social Media 101”) and interview him about his recent book on Google Plus. Here is the first question Mashable was able to get him to answer on:

The title of your book says that “Google’s Social Network Changes Everything.” Can you be more specific?" - Mashable

"Absolutely. I wrote about 200 pages of more specific. But for you? I’ll boil the ocean: Search is probably the biggest reason it changes everything. Second, a very wealthy company (Google) is pushing Plus to be a very powerful effort to change the way we share information on the web." - Chris Brogan

When he was asked about how the opportunities for brands on Google+ can be different than those on Facebook or Twitter, here is what he said: “Google+ posts sent to “public” rank fairly well in Google search results. You can’t get that with Facebook or Twitter these days.”