By: Abdulhadi Hafez
Twitter has launched its first TV ad to promote a hashtag for Nascar. Here’s the video and what they had to say about the concept:
Discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans at http://twitter.com/#nascar
I think the ad is perfect, electrifying, straight-forward, and marks the very attribute that made Twitter famous: simplicity.
One would be surprised that they’re promoting a hashtag as opposed to their advertising services.
However, they’re playing it perfectly. Promote the very reason of why Twitter is so hot right now: access to real-time news (to the point that sometimes news reaches Twitter before BBC and CNN!)
Bring the masses of people to Twitter, increase usage and engagement, let the brands see the huge amount of traffic they’re receiving, and then see the cash from advertising revenues roll in.
Smart move Twitter, and great ad by the way. Short, simple and sweet.