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Showing 22 posts tagged Kuwait

Creative Commons Spurring Arab-Originated Digital Content

By: Abdulhadi Hafez

If you are an agency (creative, advertising or digital), publisher, blogger, artist, or you want to do any of the following, then Creative Commons is for you.

  • Let people share and use your branded visuals (photos, videos, graphics, etc.), but not allow companies to sell them.
  • Encourage readers to re-publish your branded content (blog posts, articles, press releases, etc.) as long as they give you credit.

Creative Commons is a non-profit organization that aims to enable the sharing and use of creativity and content through free and easy-to-use copyright licenses. Here’s a video to feed your visual urge and to give you a better idea of the concept.

With the ever-growing popularity and need for branded digital content and entertainment, protecting such work has become even more important seeing that it is so easy to copy and paste other people’s creative work.

Fortunately enough, we’re now starting to see this become more active in the Middle East, especially seeing that Creative Commons Qatar just celebrated their first year anniversary. Creative Commons Qatar has become an affiliate partner in order to help spur and protect arab-originated digital content. Check out the video they recently created:

Great job Qatar! Arab countries such as UAE, Jordan, Lebanon, Syria, and Egypt have also joined the affiliate network. We hope to see more Arab countries become official affiliates especially Kuwait seeing that we’re based (or should we say ‘biased’?) there and all.

As you may have noticed from the video these licenses do not in any way conflict with nor replace copyright. Rather they work alongside with them to allow for greater protection and flexibility in the sharing and usage of creative work. Here’s a  list of the licenses that Creative Commons offers (compiled by the Australia Affiliate.)

The Best of the 2012 Arabian Social Media Kuwait Conference

By: Abdulhadi Hafez

Yesterday we blogged about our 1st Day at the 2012 Arabian Social Media Kuwait Conference and today we had even more fun at the event. Yes, that’s me on the right (the short guy!) representing Raad Afyouni Advertising Agency.

And next to me is Mr. Mathew Batarse, the Director of the Social Media Club in Kuwait (a non-profit organization that facilitates social connections and collaborations), which he convinced us to become an official member of (and we’re happy to!)

During his presentation, Mr. Mathew kindly shared some really interesting facts and insights on social media and on how some of the best companies are utilizing it to reach and connect with their customers in an engaging, practical, but more importantly, non-salesy way.

For example, Gigaset’s neat little “Talk to the bird” Facebook campaign. What did Gigaset do to get people more engaged on Facebook? Well I can describe it to you, but I don’t want to bore you to death so I encourage you to watch the above video to get your daily creative inspiration intake.

You know what Gigaset did, was humanize their brand and with a non-salesy and storytelling way of delivering a marketing message, even though they used a Parrot to do so (I know, how ironic!) You know what? Two previous articles we wrote that relate to these topics come to mind, How the Heck do I Humanize my Social Media Brand?, and The Future of Advertising: Effective Storytelling (6 Tips), in case you’re interested in getting some further inspiration.

One other speaker we were inspired by was delivered by Mr. Khalid Al-Zanki, who has recently founded The Media Boss, whose mission is to educate, empower, entertain and inspire people by spreading knowledge of marketing and technology.

Khalid Al-Zanki was also responsible for bringing the best-selling author and world-famous social media commentator, Gary Vaynerchuk to speak at the Crush it Seminar in Kuwait, which received quite some publicity from the media, namely Al-Watan TV as you can see from the above YouTube video.

The biggest takeaway from Khalid’s presentations and from others as well, is to sit and plan your social media strategy before you launch. Of course content is king, but one key finding is that only 20% of your content should be promotional while 80% should be entertaining and/or educational. Here’s an example of the 80% type of content that not only educates and entertains (through comedy) but shows the importance of Digital Marketing Strategy as well.

1st Day at the 2012 Arabian Social Media Kuwait Conference

By: Abdulhadi Hafez

It’s fortunate enough that we were able to start the day off with a caffeine fix to help us last through the information overload that we received during the workshops. In case you missed it, we wrote an article on how Kuwait is to Host the 2012 Arabian Social Media Conference, and today was the first part of the 2-day conference.

The presentation that we enjoyed the most was one that was delivered by Mr. Patrick Attallah, Founder & CEO of Social4ce who enlightened us with a great presentation on how social businesses need to find and engage with communities online more effectively and utilize social graphs to better reach each target audience.

Another presentation we enjoyed was the one that was delivered by Mr. Ziad Rahal of none other than the famous Yahoo, which is making quite of an impact in the Middle East by focusing on Arabic content development by purchasing “Maktoob”, an Arabic Internet Service Company.

We look forward to the the 2nd day of the conference tomorrow and at the end of it we will make sure to write some blog posts providing lessons and takeaways drawn out of the event. Stay tuned!

Red Bull With Another Creative Marketing Stunt in Kuwait

By: Jameel W. Karaki

We’ve written about Red Bull before and their creative marketing stunts such as the previous Art of Motion, but this time they are inviting free style football fans to attend the Worldwide Freestyle Football competition “Red Bull Street Style”, which kicks-off Sunday, April 19, 2012 at 6:30pm at the Marina Crescent in Kuwait. The top 16 freestylers in Kuwait will compete but only one winner will qualify to the World Final that will take place in Rome, Italy on September 2012. 

CCS which stands for Control, Creativity and Style is the name of the game at Red Bull Street Style. The Judging panel in the final will feature of Ahmad Al Mutairi (Kazma football club star) who will evaluate the Control category. Marzouk Al Ajmi, head of sports in Annahar newspaper and Media Coordinator of the 2006 FIFA World Cup will evaluate the style category while Khris Njokwana the Freestyle Champion from South Africa will handle the creativity category. 

The Red Bull Street Style final will see the best 16 freestyle footballers compete against each other in head-to-head battles for a ticket to the World Final. Each battle follows the same format: 3 minutes, 2 players, 1 ball, with each freestyler having 30 seconds to impress the judges before passing the ball back to his competitor. 

Keep it up Red Bull, and continue on to show us just that marketing and advertising does not have to be in the form of push, one-way communication, but rather interactive events and themes that are actually of real interest to people.

Kuwait to Host the 2012 Arabian Social Media Conference

By: Abdulhadi Hafez

We’re happy to see that the 2012 Arabian Social Media Conference & Exhibition will be held right here in Kuwait, but at the same time we ain’t surprised! Here’s why: According to the Dubai School of Government’s Arab Social Media Report, Kuwait has one of the highest penetration rates in Facebook, Twitter, and Blog usage.

Coincidentally, we’ve also got the Kuwait Bloggers Gathering 2012 happening here on April 15th, 2012. This is also another clear sign that social media is a big part of the Kuwaiti culture, and is picking up a lot of speed quite rapidly.

The Arabian Social Media Conference & Exhibition is an two-day event that will take place May 9-10, 2012 at the Raddison Blu Hotel in Kuwait. The price to attend is quite hefty, but they’re offering 50% discounts for people who register online.

Here is a description of the event in their own words: “Many government agencies and businesses are implementing Web 2.0 and Social Media strategies. However, simply having a Facebook page,Twitter account or YouTube channel is not enough; organizations need to be strategic in developing and integrating communications using social media.”

The event is said to have workshops and speaking engagement on key issues that revolve around the following topics:

  • Budgeting social media
  • Video marketing
  • Social media tools
  • Social media education & training
  • Social media problems/obstacles
  • How to communicate with social media
  • Social media on digital devices
  • Advertising
  • Geographical strategies
  • Success stories from social media
  • Case studies for successful social media commuting and presenting.
  • Social media analysis
  • Saleability of social media
  • How to measure and add value to social media
  • Security features and increasing user participation
  • Social media marketing strategies

As for who should attend, the following types of companies, organizations, and professionals were listed:

  • CEO’s & COO’s
  • Marketing Executives & Managers
  • Brand strategists
  • Business intelligence
  • Customer Service agents
  • Entrepreneurs
  • Social media managers
  • PR managers
  • Advertisement experts
  • Communication Executives
  • Bloggers
  • E-business managers
  • Digital marketing
  • Product specialists

They say the ROI of social media is that your business will exist in 5 years, and many thought that it’s still too early for businesses in Kuwait to see the benefits of social media. But if you look at the amount of blogs you’ve got in Kuwait nowadays and how they’re making a whole bunch of money from selling advertising space, you would think otherwise.

And if you consider that Kuwait has the 4th highest amount of active Twitter users in the Arab region, standing at 117,304 (Arab Social Media Report 2012; Dubai School of Government), then it makes it even more clear that you either get on the social media ship, or you’ll sink. But as the conference pointed out, social media is not just about creating a Facebook and Twitter page, but it’s about maintaining them to build relationships with key influencers, providing valuable (but branded) content and entertainment, and monitoring and measuring the results.