Celsius

Much-Needed Ad in Middle East: To Fight Bullying, Corruption, & Greed

By: Abdulhadi Hafez

Ad Week labelled this video as “ad of the day” but after viewing the video ourselves, we think it should have been called ad of the year, especially after all of the turmoil that occurred in 2011.

The turmoil that took place this year was fueled mostly by greed and corruption, and what helps overcome those two evils: kindness and fairness. And this is exactly what this video tries to portray, how small acts of kindness can help cure a troubled world. Have a peek at the video ad yourself:

The video was produced by Life Vest Inside, a NYC nonprofit whose goal is to encourage the spreading of happiness through small acts of kindness—as a way of combating bullying and teen depression.

We think advertising agencies, especially those in the Middle East after our recent Arab Spring, have a lot to learn from this video so we could start producing inspirational videos alike, to help spread small acts of kindness in the hope that it snowballs into something greater than ourselves to bring about a revolution of positive influence and change.