Celsius

Tumblr Will Outrank the Word “Blog”

Long live Tumblr, as Gizmodo said it quite elegantly with their article The Blog Is Dead; Long Live Tumblr! That’s where we got the above graph from, which shows that the word “Tumblr” will outrank the word “blog” in popularity on Google.

It’s no surprise at all, seeing that in June 2011, the 4-year old microblogging wonder hosted more blogs and posts than the 8-year old Wordpress, as it was announced by Mashable with their article: Tumblr Now Has More Blogs Than WordPress.com.

This is precisely why we decided to go with Tumblr for our blog. We had a choice to go with Google’s Blogger platform, and of course Wordpress, but after seeing that it was gaining so much popularity, we decided to park right here! 

  • Gizmodo

Google’s “Search, Plus Your World” Will Beat Facebook & Twitter

By: Abdulhadi Hafez

We’ve said it before, and we’ll say it again! Do not be surprised if Twitter falls of the edge in the near future. We wrote a piece called 3 Crazy Digital Media Predictions for 2012 (Death of Twitter?) where we predicted that Twitter may be die down or completely die (you never know.) 

Why do we say that? Well it’s not just who are saying it, but many experts such as the best-selling author, Chris Brogan with his latest book titled, Google+ for Business: How Google’s Social Network Changes Everything, where he stated:

"Google+ posts sent to “public” rank fairly well in Google search results. You can’t get that with Facebook or Twitter these days.”


Today we heard a similar cry by The Next Web with their article, Google is no longer “The Internet” but it’s still going to beat Facebook and Twitter, where they are arguing that Twitter and Facebook cannot catch up with the social media enabled search results Google provides, especially after their launch of the much-debated Google Plus social network and their “search + your world” integration.

Let’s just say you went on Facebook to look up your high school sweetheart and she doesn’t happen to be on the social media site, will Facebook still give you search results from the rest of the Web? Absolutely, and it’s through Microsoft’s Bing-powered web search results. Google is simply doing the same thing when you are using their Google+ social network, but they go a step further than that! What happens when you’re using just the plain ol’ Google? Check out the video for your answer:

This is where the “Search, Plus Your World” comes in, this is the feature that will really hurt Facebook and Twitter. And that’s why Twitter has been recently slamming Google publicly over this feature, claiming that Social Search Changes Are ‘Bad for People’. Some experts express that this claim by Twitter is a sign that its success is starting to get threatened by Google Plus.

I feel like I’m watching the NFL playoffs over here people, and I’m predicting that Google and Facebook will be in the Superbowl, but the match will not just be for a few hours, but rather they’ll be fighting it out for a very long time, each one eagerly trying to get ahead of the race.

How to NOT Let Social Media Ruin Your Business Reputation

By: Abdulhadi Hafez

If you were following the news last year, especially on Twitter, you may have heard about Netflix’s disaster story in September 2011 when they unexpectedly hiked prices without giving sufficient notice to their customers.

They cancelled their $9.99 combined streaming and DVD plan and separated the services into two separate $7.99 plans. Anyway, long story short, their stock dropped 50%, a loss of half of its value in the matter of 2 months!

After a month and a half, Netflix lost more than 805,000 Netflix customers due to the unexpected price hike, and do you know what ignited this massive boycott?

There are 2 main reasons:

1) The fact that daunting remarks and negative reviews spread like wildfire on social media, especially Twitter!

2) Their failure to properly implement effective social media public relations (PR) in response to this catastrophe. 

One reason is because they it took 3 months for Netflix to respond to the situation, one of the deadliest sins when it comes to public relations, especially in the social media age where things happen by the second.

I came across two great articles that are extremely useful in helping companies rectify their reputation when faced with a social media PR crisis. The first one is called, The 7 Biggest Mistakes Companies Make During A PR Crisis.

You can read the article in full if you wish, but I will give you the cream of the crop:

  1. Distancing yourself from the problem.
  2. Lacking quick, tangible action to remedy the situation.
  3. Looking insincere in front of the media.
  4. Writing a boring news release and letting things be.
  5. Ignoring customers’ questions.
  6. Keeping the CEO out of view.
  7. Having Vague Communications.

The second article is one that is written by the awesome Mashable, and it’s called 6 Steps for Protecting Corporate Reputation in the Social Media Age. Here are the 6 gems they were so kind to share:

  1. Don’t Pretend a Crisis Is Not Happening
  2. Don’t Make an Empty Gesture
  3. Don’t Refuse to Backtrack
  4. Develop Channels of Communication
  5. Establish a Crisis Communications Response Team
  6. Become Influential and Change Perceptions

Anyway, the biggest mistake Netflix made is that they ignored the angry mob that was formed through social media, and they paid a high price for that. As advertising and PR professionals, we all know that in business, unfortunately, you are what the public think of you, so let’s learn from these valuable lessons and take some safeguards to protect our own reputations along with our clients.

Facebook’s Timeline Feature Now Available in the Middle East

By: Abdulhadi Hafez

The much-anticipated Facebook was first introduce during the F8 conference in September 2011, and it started rolling it out last November starting with New Zealand, but now it has finally hit our Middle East. And you can activate it with just one click, first by visiting this page:

Then you will see a link on the bottom giving you the option to ‘get timeline.’

After that, it’s just a matter of whether you would like to edit your profile before you show it to the world, or go ahead and publish it as is, or you could wait until December 22nd to make it live, all three options are given to you.

For a video introduction of the timeline feature, feel free to view the below video, and for a more detailed guide on how you can get the most out of this feature feel free to visit Mashable’s Facebook Timeline: Complete Guide

"Google+ for Business: How Google Plus Changes Everything"

By: Abdulhadi Hafez

Although Google Plus was launched in June, it has already started to receive a lot of publicity and attention, especially after they set records as the fastest growing social network in history and after their CEO, Larry Page announced that users shared 1 billion items through G+ button (works like the ‘like’ button on Facebook) per day!

It gained even more publicity when BrightEdge revealed that more than half (61%, in fact) of top brands jumped on the Google + bandwagon and created profiles within the first week of the brand pages existing.

It is for these reasons the New York Best-Selling Author, Chris Brogan, decided to write a book titled, “Google+ for Business: How Google’s Social Network Changes Everything.” And he wasn’t joking when he chose the word “everything” either!

Mashable was able to sit down with the best-selling author (he authored “Social Media 101”) and interview him about his recent book on Google Plus. Here is the first question Mashable was able to get him to answer on:

The title of your book says that “Google’s Social Network Changes Everything.” Can you be more specific?" - Mashable

"Absolutely. I wrote about 200 pages of more specific. But for you? I’ll boil the ocean: Search is probably the biggest reason it changes everything. Second, a very wealthy company (Google) is pushing Plus to be a very powerful effort to change the way we share information on the web." - Chris Brogan

When he was asked about how the opportunities for brands on Google+ can be different than those on Facebook or Twitter, here is what he said: “Google+ posts sent to “public” rank fairly well in Google search results. You can’t get that with Facebook or Twitter these days.”

The Top 10 Mac Apps of 2011

We know just how much advertising and creative design agencies and professionals just love their Apple machines, especially their Macs. Hey, we’re one of those Mac freaks, how else would we be able to produce creative work on a daily basis!

Rejoice, because Mashable came out with a really cool and useful article providing us with a list of the best 10 Mac apps of 2011. Sweet! Let’s see how much we have in common with Mashable and how many apps we’re missing.

The Mac App Store was launched just in 2011 and has already surpassed 100 million downloads this year, that’s just pure amazing! Among those 100 million downloads, here are the top 10 apps that were favored by Mashable:

  1. OS X Lion
  2. Fantastical
  3. Flare and Analog
  4. Pixelmator
  5. Alfred
  6. Reeder
  7. Marked
  8. Camtasia 2
  9. Clarify
  10. CloudApp

For full descriptions and images of each app, read Mashable’s whole article at The 10 Best Mac Apps of 2011.