We stumbled upon a great blog post on the Brand Architect, titled “Just Being Digital is Not a Strategy”, and nothing can explain this statement better than the above comic by the amazing Tom Fishburne. If a picture is worth a thousands words, a funny and enlightening comic is worth a thousand pictures.
It doesn’t take a genius to set up a Facebook page, a Twitter account, or any other social media channel as part of the fact. It does, however, take a Creative genius to know how to properly utilize those channels to attain top marketing and organizational objectives, whether it’s to attain leads or generate awareness around a brand or cause.
Furthermore, the post provided a table (feel free to click on the image for a larger view) by management consultancy McKinsey to highlight social media’s four primary functions: monitor, respond, amplify, and lead consumer behavior. This proves to use even more just how much more there is to strategy in social media.
Looks like Tumblr is up there when it comes to the amount of time people spend on social media sites, tied with the ever-growing Pinterest.
The above is an infographic based on research firm comScore Inc.’s study into the current social networking sphere, but we need to keep in mind that this data does not take in to consideration mobile usage, which could really alter the results, especially for Facebook and Twitter.