Looks like Tumblr is up there when it comes to the amount of time people spend on social media sites, tied with the ever-growing Pinterest.
The above is an infographic based on research firm comScore Inc.’s study into the current social networking sphere, but we need to keep in mind that this data does not take in to consideration mobile usage, which could really alter the results, especially for Facebook and Twitter.
I’m sure you’ve seen many infographics flying around the Web, and basically it’s just the modern way of presenting data, but in more creative and visual kind of way. People are sick of just reading text, they want multimedia and rich text.
So if you’re in the advertising, PR, or graphic design industry, then it would be a follosh move to ignore the growing trends of using infogaphics in your business, especially marketing efforts. Here’s an infographic to give you an idea of what an infographic is (how ironic!), check it out:
By: Abdulhadi Hafez
I’ve been asked this question many times before, and I have a hard time simplifying it, let alone proving it to them. And now, I have this really neat infographic to help me do so, created by Imbue Marketing, using data from Hubspot’s study: 100 Awesome Marketing Charts.
One shocking finding is that B2C companies that blog generate 88% more leads per month. How do they do that exactly? Just ask Emerson Salon, a local salon in Seattle that gets 75% of their business through their social media! But how? Well, look at their blog and the type of articles they post. For example: How to Have Better Hair.
And these are the kinds of phrases people are searching on Google nowadays. Haven’t you noticed that search queries have gotten much longer on Google’s searches? It used to be that people searched up 2-3 keywords such as “Better Hair” or “Having better hair” but now people are going all out when they type up their searches, to the point that you’ll find extremely long phrases such as “How to make sure you get into the college you want.”
Just go on Google and start with the words “How to…” and you’ll see wonders when Google tries to complete that phrase for you. So if you know what kind of phrases your potential customers are searching up, then you know what kind of articles you should be posting on your blog. This is how Emerson Salon and other businesses get more than 75% of leads through their blogs! Enjoy the infographic:
By: Abdulhadi Hafez
We’ve stumbled upon an enlightening video produced by MDG Advertising, providing a great insight into how marketers are defining their returns on investments (ROI) in deploying social media for their businesses.
We’ve written an article on this subject before, titled Finally! Some Ways to Measure Social Media Impact on Business, where we argued that although it may be too early to set a solid standard measurement of social media success, marketers are finally starting to come up with some ways to do so. And the good news is that the video gives some us even more eye-opening tips and metrics to help compute social media ROI.
One of the best takeaways from the video is the results of the Forrester study, which provides us with 4 factors to consider in computing social media ROI:
- Financial - Have sales increased or costs decreased?
- Brand - Have perceptions of the brand improved?
- Risk Management - Are you better prepared to respond to brand reputation issues?
- Digital - Has the brand enhanced its digital assets?
By defining the goals and metrics of your social media campaign, not only will you be in a better position to track results, but also determine whether social media producing a healthy ROI or not.
By: Abdulhadi Hafez
Ever bring a cheat sheet to a test? Come on, we’ve all done it! Well if you’re a business, then you’ve got many obstacles and tests coming your way, and who’s to blame? Social media baby! If you’re not taking full advantage of each emerging social media (e.g. Google Plus, Pinterest) and are not submerged into the blogosphere then you might as well start waving goodbye to some of your customers.
Come one, get with the program already will you? It’s not enough to just create a Facebook page and a Twitter account and throw in some updates in there every once in a while. Get moving fast before your competitors do so. Here’s a cheat sheet infographic to help you get a head start. Enjoy!
By: Abdulhadi Hafez
It seems like everyday they come out with a new “social media monitoring tool”, everyone is trying to get a piece of the pie. No wonder why we’re all getting confused. But do I need to monitor my social media in the first place? Duh! How else are you going to know what people are saying about your brand (called sentiment monitoring) and how well you’re doing in terms of views, likes, and traffic (referred to as analytics tracking) and what the trending topics are.
Ok, so let’s get to the good part. Which social media monitoring tool should you use? The good news is that there are some really good free tools out there, the bad news is that there many of them, so figuring out which one to use could be daunting. For example, Socialbrite came up with 20 free, awesome social media monitoring tools that you could have a look at.
Just to confuse you even more, Tripwire Magazine prepared a list of 30 Useful Social Media Monitoring Tools that you could also review. One of our favorite ones mentioned in both lists is HootSuite, which allows you to monitor up to 5 social media networks (e.g. Facebook, Twitter, Linkedin, Google+, Blog) for free. It’s good if you’ve just starting out and have got 5 or less channels to monitor.
However, as great as some of those free tools are, it wont do the full job for your company if you’ve got many channels to monitor and are highly involved in social media conversations and engagement all over the Web. This is when you have to start paying a little bit of cash to get the full job done. You could be paying anywhere from $100-$500 per month to use one those bad boys.
For example, Radian6, one of the most robust tools out there, could cost you well around $500 a month to use, but boy is it powerful! It helps capture more than hundreds of millions of posts each day, including the full Twitter firehose, Facebook, blogs, news sites, discussion boards, video and image sharing sites.
Although we’re trying to narrow down the list of potential tools down for you, it still wouldn’t be fair to mention just two of them. There are plenty of other tools that deserve to be analyzed as well. The good news is that Oneforty surveyed 150 social media professionals to find out how they used social media monitoring tools, and worked with KissMetrics to put their responses into infographic form.
It still doesn’t quite boil it down to the best tool to use, but it does narrow down the list a bit more based on the opinions of 150 social media experts. Feel free to click on the infographic to view the enlarged view. Enjoy!
By: Abdulhadi Hafez
Thank you Radian6! We’ve got to show them some love for coming up with this very useful, and free ebook that provides us with the most useful and popular social media recommendations from 2011.
I mean, let’s face it, nobody is able to read every blog post, attend every conference, or dial into every webinar about social media. So Radian6 has researched and aggregated the most useful social media tips into one handy ebook.
Whether you’re a small or medium-sized business, agency, or even an small-time shop, social media has something to offer you in one way or another and this ebook will help you “integrate social throughout your entire business, train your employees, find the content sweet spots, listen for business intelligence, delight your fans, handle your detractors, and measure your growing influence" as Radian6 likes to say.
You can either view the ebook or download it for free on Radian6’s blog, but if you’re too lazy to even do that then we can provide you with a summarized list of those 30 tips but believe me, you will not be able to understand them unless you read the description for each tip, so we definitely recommend you have a look at the ebook. Enjoy!
- Socialize your culture, not just your technology.
- Write up a plan.
- Cultivate long-term relationships.
- Automate the boring stuff.
- Calculate the value of your social customer.
- Require certification.
- Require extra certification.
- Share the vision.
- Double-check for compliance.
- Craft a content strategy.
- Go beyond text.
- Fill in the topic gaps.
- Build community relationships through your content.
- Pay attention to people talking about your brand.
- Gather competitive intelligence.
- Monitor industry chatter.
- Lead the conversation.
- Generate leads and sales.
- Listen for customer-service opportunities.
- Take the heat off in a crisis.
- Tweak your advertising campaigns.
- Surprise and delight your fans.
- Crowdsource fresh ideas.
- Avoid common etiquette pitfalls.
- Deal graciously with detractors.
- Stir up a little controversy.
- Measure Share of Conversation.
- Measure Adjusted Engagement Level.
- Measure your level of influence.
- Make your data memorable.
By: Abdulhadi Hafez
One of the terms that gets thrown around way too loosely and vaguely, is the concept of ‘Return on Investment’ (ROI), what is it exactly?
Simply, it is the yields that you receive in return for some sort of resource that you’re sacrificing, such as people (we’re not talking about the Chichen Itza style of human sacrificing), money, time, or anything that keeps you from sleeping at night. Here’s the equation to compute ROI:
But here’s the tricky question, how do you define gain from investment? What exactly is the gain? If you hire a marketing coordinator, then you know the cost of the investment, it’s his or her salary and related expenses. But how will you determine whether you’re generating a healthy ROI with this hire? Will the gain be attributed to leads, sales, profits, or some other sort of metric. You see how confusing it can get!
To make it even more confusing, let’s talk about social media? Does social media actually generate a ROI? That is the least of many questions circulating this topic. Some experts argue that the because of the importance of social media in today’s information, collaboration, and sharing age, the ROI of social media is that your business will exist in 5 years!
Some argue that there is a ROI, but it’s too early in the game to define exactly what gain you receive from your social media investment. Even if you were able to pinpoint exactly what sort of gain you receive out of the whole crazy world called social media. The truth is that marketers have yet to come out with a solid standard measurement of social media success, but they’re getting closer to doing so.
For instance, Wildfire conducted a ROI survey of over 700 marketers from all around the World to reveal what kind of impact social media is having on their businesses, and what are some of the top measurements they value the most. The results were compiled into an easy-to-digest infographic, found below. I know it;s too small to view, so just click on it so you can be taken to the larger version, enjoy!