This innovative blend of interactive media with billboard advertising will soon revolutionize the marketing industry. Check out the video.
The Personal Air and Land Vehicle (PAL-V) has started to take off, both literally and marketing-wise, as you can see from the above YouTube video.
The PAL-V can be driven on land, or flown in the air! But is the world ready for flying cars, and even if it was, is there a market of potential buyers for these types of vehicles? It’ll be interesting to see how their launch marketing strategies shape up in the coming years.
Check out this enlightening and hysterical video exposing 10 of the most common misconceptions about life. I can’t believe I believed some of these for pretty much all of my life! I’m glad I stumbled upon this video and got rid some of those ridiculous beliefs.
And no! That 2nd “TV” word is not an a repeated word! This is a TV commercial about TV’s, and it shows the peak of creativity with a hilarious twist at the end! I bet you $100 you will not be able to guess what the guy on the security camera is doing. Go ahead and have a try at it.
The advertising agency, Y&R Amsterdam, realized that 30 seconds wasn’t long enough to set up the joke so they extended it to a minute long. Genius move! What’s even more genius is the fact that they did not try to use pushy selling strategies with corny headlines and slogans! A lesson for all of us my advertising agency friends.
Ad Week once again gives us some funny ads to laugh at and at the same time, learn from, with their “ad of the day” posts. We like the ads that use a twist of comedy and creativity to provide funny, yet clever ads that somehow (whether directly or implicitly) relate to the product itself.
This ad cleverly shows a lady giving Starbust to a dude hoping she can have him go through a “Flavor Morph” of his own and start fresh by “getting off the streets!” Anyway, we’ll leave you to have a few laughs on your own with the video itself, enjoy!
What does this have to do with advertising? Not much, but it’s got something to do with digital media though. A neat 10-minute video presenting a timeline of the biggest events that took place throughout 1911-2011. Sweet!
It starts out with Roald Amundsen reaching the South Pole in 1991, goes on to talk about the Atomic bombing of Hiroshima and Nagasaki in 1945, and ends with the biggest happenings of 2011, which unsurprisingly is the Arab Spring. Check it out:
The coolest thing about this video is how it’s able to condense what we learned throughout 10 years of schooling into a 10 minute video! It’s no surprise this video is going viral right now picking up more than 500,000 views. Much credit goes out to Donolino Studio for this enlightening clip.
By: Abdulhadi Hafez
Ad Week labelled this video as “ad of the day” but after viewing the video ourselves, we think it should have been called ad of the year, especially after all of the turmoil that occurred in 2011.
The turmoil that took place this year was fueled mostly by greed and corruption, and what helps overcome those two evils: kindness and fairness. And this is exactly what this video tries to portray, how small acts of kindness can help cure a troubled world. Have a peek at the video ad yourself:
The video was produced by Life Vest Inside, a NYC nonprofit whose goal is to encourage the spreading of happiness through small acts of kindness—as a way of combating bullying and teen depression.
We think advertising agencies, especially those in the Middle East after our recent Arab Spring, have a lot to learn from this video so we could start producing inspirational videos alike, to help spread small acts of kindness in the hope that it snowballs into something greater than ourselves to bring about a revolution of positive influence and change.
Just last month, Reebok CrossFit, a new strength and conditioning programme, along with 3D artists Joe and Max broke the Guinness World Record for the largest 3D street art. Check it out!
The painting measured an astonishing 1,160.4m² and is the perfect example of how you can marry creativity and guerrilla marketing to create a buzz not only on the streets, but on the Web as well.
By: Abdulhadi Hafez
You might’ve heard about the new timeline feature Zuckerberg of Facebook started speaking about in September during the F8 conference, and you’ve probably seen the great amount of publicity it received afterwards, let alone the controversial privacy issues associated with it!
Before we get too far ahead of ourselves, for those of you who have not yet been acquainted with the timeline feature, it uses an algorithm-based process to display a complete graphical summary of your entire life since birth-with photos, videos, status updates and locations you have visited.
Here’s a video of what it looks like:
Facebook announced it in September but just yesterday they provided an update on their blog stating they have officially started rolling out this feature, begining with New Zealand and working their way through to other regions. Here is a screen shot displaying an excerpt from their blog post:
Nevertheless, there are some controversial privacy issues that have been raised such as the claim that Facebook will be using this timeline feature to further appeal to advertisers by providing even more data about you.
Other criticisms claim that by Facebook encouraging you to showcase your life story with sensitive personal data, such as your birth of date or your pet’s name, this could open up a door for identity theft.
And finally there were claims spreading on the net that the timeline will also show which friends you have “unfriended”, yikes! Imagine how awkward that would be! According to Mashable, here’s what the “unfriended” bug looks like:
But you need not worry my friends, there’s a reason why we chose the word “bug.” That’s because Facebook said this was a bug that has been disabled and fixed. So we can all avoid the awkward moment of running into a person you have unfriended on Facebook while they know about it, imagine that!
Who knows, this timeline feature will either make or break Facebook, time will only tell what will become of it, especially in the wake of the ever-growing Google Plus. For more information on Facebook’s Timeline, Mashable has a really cool article on it called Facebook Timeline: The Complete Guide, check it out!