Celsius

How Ford Became the World’s Best Social Media Brand

By: Abdulhadi Hafez

Ford ceases to kick its social media strategy into overdrive with impressively shocking campaigns that not only set global social media trends, but raise the benchmarks for how brands should utilize it for their business.

They have socialized and humanized their brand image so much to the point that they now have a social hub called Ford Social (see image above), where they aggregate all of their social media profiles and communities, allowing fans to share stories, images, videos and ideas with one another.

They showed us the power of social influence marketing and brand advocacy with the famous Ford Fiesta Movement campaign, which not only helped them survive the 2008 recession but yielded these outstanding results as well:

  • 4.3 million YouTube views 
  • 500,000+ Flickr views
  • 3 million+ Twitter impression
  • 50,000 interested potential customers, 97% of which don’t own a Ford.

the intuitive Ford Explorer Launch social event, the cool Fiestagram contest, and now the innovative Smartphone social media bluetooth app. 

The Software “Ford Keyfree Login” automatically logs in and logs out your web accounts as you approach your computer with your smartphone, using bluetooth technology. 

It’s free, time saving, no more hacking and no more industrial spying.

But how did they do it, you may ask? Sure it helps to have a social media genius like Scott Monty on your team, but there are 7 other lessons as to why Ford did so well socially with Jeff Bullas’s The 7 Secrets to Ford’s Social Media Marketing Success.

Not only did Ford show us how to utilize each social media tool in a creative and enticing way, but they also exemplified the power of social influence marketing and brand advocacy, and how to humanize your brand properly.