Raad Afyouni's blog about the advertising, social media, and marketing insights blazing enough to reach the same sizzling temperatures we get here in Kuwait and the GCC (though its measure is not in fahrenheit, but in celcius!)
29 Ways to Stay Creative
This innovative blend of interactive media with billboard advertising will soon revolutionize the marketing industry. Check out the video.
35 Amazingly Elegant Pieces of Typography Art
Check out these creative and inspirational pieces of typography art created by Andre Beato. Typography is the art of mixing and arrangement of type, symbols, illustrations and type design and then modifying them to make certain elements more prominent than the others.
Not only does this enhance legibility and usability (as in the case of using typography in Web design) but it also adds a taste of creativity and style to each piece of art. In modern times, typography has been put into motion—in film, television and online broadcasts—to add emotion to mass communication. (Vas Blagodarskiy, Kinetic Typography and Mass Communications.)
Here are 35 great examples of how typography can make your advertising or web design type more elegant and stylish. Enjoy!
Hilarious TV TV Commercial [VIDEO]
And no! That 2nd “TV” word is not an a repeated word! This is a TV commercial about TV’s, and it shows the peak of creativity with a hilarious twist at the end! I bet you $100 you will not be able to guess what the guy on the security camera is doing. Go ahead and have a try at it.
The advertising agency, Y&R Amsterdam, realized that 30 seconds wasn’t long enough to set up the joke so they extended it to a minute long. Genius move! What’s even more genius is the fact that they did not try to use pushy selling strategies with corny headlines and slogans! A lesson for all of us my advertising agency friends.
