By: Abdulhadi Hafez
Just goes to show you how important it is to have an active social media presences nowadays. Hence the word, “active”! It’s not enough to just create your profiles and allow them to collect dust (metaphorically of course), you need to keep posting unique and useful content consistently.
The experts say that roughly 40% of fortune 500 companies will not be present within the next 5-10 years, due to social media (or the lack of effective social media adoption or utilization) and that the ROI of social is that your business will exist in 5 years!
By: Abdulhadi Hafez
In the world of instant gratification and getting real-time access to almost anything online, the 4-second rule does not surprise us at all. Studies such as the one presented in the below infographic, done up by Online Graduate Programs, reveals that 1 in 4 people abandon a Website if it takes more than 4 seconds to load!
Other studies explain the 4-second rule to suggest that if the visitor simply cannot determine what your Website is about, they will ultimately abandon it. So you need to consider the 4-second rule not only to your Website loading time, but also to the type of content you have on there, how much of it you’ve got, and how you lay it out as well. Anyway, this is a whole other topic on its’ own. Focus on the infographic for now.
Infolinks ceases to impress us with their informative and useful infographics filled with with curiosity-striking headlines and practical tips such as what kind of blog theme to choose, what type of content to write, how to share you content, and how not to really mess your blog up.
This time they use a virtual scalpel to dissect the brain of a blogger to better understand some of the obstacles and challenges they face, unleashing some of the tricks of the trade. Check it out:
Advertising is overwhelming its intended audiences and that it’s causing what the below infographic by MarketingZeus.com likes to call, “ad fatigue.” Since only 18% of people trust advertisements nowadays and while 70% of people trust the opinions of complete strangers online, advertising needs to be humanized, as explained in our previous article: How the Heck do I Humanize my Social Media Brand?
Advertising is also moving towards the trend of being conducted in the form of effective storytelling and we also wrote an article on this topic with The Future of Advertising: Effective Storytelling (6 Tips). Most people are convinced that ad fatigue is causing people to look for targeted, branded content and entertainment, but if you need further conviction then this infographic will sure do.
Looks like Tumblr is up there when it comes to the amount of time people spend on social media sites, tied with the ever-growing Pinterest.
The above is an infographic based on research firm comScore Inc.’s study into the current social networking sphere, but we need to keep in mind that this data does not take in to consideration mobile usage, which could really alter the results, especially for Facebook and Twitter.
Wow, who would’ve thought that Facebook is now the single largest publisher of ad impressions in the States? That is more than Google, Yahoo, Microsoft and AOL combined! These are even more convincing stats on how much social media is affecting advertising and marketing.
The Social Marketer has gifted us with a cool infographic that gives some important stats about Facebook that every advertiser and marketer needs to know. Enjoy!
I’m sure you’ve seen many infographics flying around the Web, and basically it’s just the modern way of presenting data, but in more creative and visual kind of way. People are sick of just reading text, they want multimedia and rich text.
So if you’re in the advertising, PR, or graphic design industry, then it would be a follosh move to ignore the growing trends of using infogaphics in your business, especially marketing efforts. Here’s an infographic to give you an idea of what an infographic is (how ironic!), check it out:
By: Abdulhadi Hafez
I’ve been asked this question many times before, and I have a hard time simplifying it, let alone proving it to them. And now, I have this really neat infographic to help me do so, created by Imbue Marketing, using data from Hubspot’s study: 100 Awesome Marketing Charts.
One shocking finding is that B2C companies that blog generate 88% more leads per month. How do they do that exactly? Just ask Emerson Salon, a local salon in Seattle that gets 75% of their business through their social media! But how? Well, look at their blog and the type of articles they post. For example: How to Have Better Hair.
And these are the kinds of phrases people are searching on Google nowadays. Haven’t you noticed that search queries have gotten much longer on Google’s searches? It used to be that people searched up 2-3 keywords such as “Better Hair” or “Having better hair” but now people are going all out when they type up their searches, to the point that you’ll find extremely long phrases such as “How to make sure you get into the college you want.”
Just go on Google and start with the words “How to…” and you’ll see wonders when Google tries to complete that phrase for you. So if you know what kind of phrases your potential customers are searching up, then you know what kind of articles you should be posting on your blog. This is how Emerson Salon and other businesses get more than 75% of leads through their blogs! Enjoy the infographic: