Celsius

Tumblr Will Outrank the Word “Blog”

Long live Tumblr, as Gizmodo said it quite elegantly with their article The Blog Is Dead; Long Live Tumblr! That’s where we got the above graph from, which shows that the word “Tumblr” will outrank the word “blog” in popularity on Google.

It’s no surprise at all, seeing that in June 2011, the 4-year old microblogging wonder hosted more blogs and posts than the 8-year old Wordpress, as it was announced by Mashable with their article: Tumblr Now Has More Blogs Than WordPress.com.

This is precisely why we decided to go with Tumblr for our blog. We had a choice to go with Google’s Blogger platform, and of course Wordpress, but after seeing that it was gaining so much popularity, we decided to park right here! 

  • Gizmodo

Social Influence Marketing is the New Global Advertising

By: Abdulhadi Hafez

We’re not sure who came up with the term, Social Influence Marketing (SIM) but it has been shown in reports and presentations conducted by Razorfish, the advertising agency that has taken on the difficult social engagement task for the giant brand, Nike.

Social influence marketing, in a nutshell, is to influence the attitudes and actions of your target customers through their social spheres of friends and family. In other words, it is to create customers who create customers!

I know this is like our twentieth time mentioning the above Nielsen study (Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most), but it shows a very important insight pertinent to SIM, and that is the claim that 70% of people trust the opinions of consumers online. These are not friends, but rather complete strangers! Because if you look right above it, 90% of people trust recommendations from people known.

And that is why Jim Lecinski, Google’s Managing Director of US Sales & Service wrote a book on the subject called “Winning the Zero Moment of Truth" (ZMOT) in which ZMOT is described as the moment when online purchasers go online to read the reviews and recommendations from their friends and virtual strangers. One shocking stat from the book is how 83% of Moms Do Online Research After Seeing a TV commercial.

So what does this mean? It means that recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising. So it is vital for brands to monitor review and opinion sites such as Yelp and Amplicate to see what their consumers are saying about them. 

And don’t you dare forget about the micro-blogging phenomenon, Twitter, where 340 million tweets per day are conducted, many of which may be about your brand. 

Last but not least, here in Kuwait blogging is a very big part of the culture where many of them make it their full-time job to try out different restaurants and cafes and then blog about it, and that’s why we’re starting to see a lot of restaurants proactively inviting these bloggers to come and try out their food for free and then have them write unbiased reviews about them. Such brands have the realized the power of SIM and have already taken steps to adapt to the new global way of advertising.