By: Abdulhadi Hafez
Yesterday we blogged about our 1st Day at the 2012 Arabian Social Media Kuwait Conference and today we had even more fun at the event. Yes, that’s me on the right (the short guy!) representing Raad Afyouni Advertising Agency.
And next to me is Mr. Mathew Batarse, the Director of the Social Media Club in Kuwait (a non-profit organization that facilitates social connections and collaborations), which he convinced us to become an official member of (and we’re happy to!)
During his presentation, Mr. Mathew kindly shared some really interesting facts and insights on social media and on how some of the best companies are utilizing it to reach and connect with their customers in an engaging, practical, but more importantly, non-salesy way.
For example, Gigaset’s neat little “Talk to the bird” Facebook campaign. What did Gigaset do to get people more engaged on Facebook? Well I can describe it to you, but I don’t want to bore you to death so I encourage you to watch the above video to get your daily creative inspiration intake.
You know what Gigaset did, was humanize their brand and with a non-salesy and storytelling way of delivering a marketing message, even though they used a Parrot to do so (I know, how ironic!) You know what? Two previous articles we wrote that relate to these topics come to mind, How the Heck do I Humanize my Social Media Brand?, and The Future of Advertising: Effective Storytelling (6 Tips), in case you’re interested in getting some further inspiration.
One other speaker we were inspired by was delivered by Mr. Khalid Al-Zanki, who has recently founded The Media Boss, whose mission is to educate, empower, entertain and inspire people by spreading knowledge of marketing and technology.
Khalid Al-Zanki was also responsible for bringing the best-selling author and world-famous social media commentator, Gary Vaynerchuk to speak at the Crush it Seminar in Kuwait, which received quite some publicity from the media, namely Al-Watan TV as you can see from the above YouTube video.
The biggest takeaway from Khalid’s presentations and from others as well, is to sit and plan your social media strategy before you launch. Of course content is king, but one key finding is that only 20% of your content should be promotional while 80% should be entertaining and/or educational. Here’s an example of the 80% type of content that not only educates and entertains (through comedy) but shows the importance of Digital Marketing Strategy as well.
By: Abdulhadi Hafez
Thank you Radian6! We’ve got to show them some love for coming up with this very useful, and free ebook that provides us with the most useful and popular social media recommendations from 2011.
I mean, let’s face it, nobody is able to read every blog post, attend every conference, or dial into every webinar about social media. So Radian6 has researched and aggregated the most useful social media tips into one handy ebook.
Whether you’re a small or medium-sized business, agency, or even an small-time shop, social media has something to offer you in one way or another and this ebook will help you “integrate social throughout your entire business, train your employees, find the content sweet spots, listen for business intelligence, delight your fans, handle your detractors, and measure your growing influence” as Radian6 likes to say.
You can either view the ebook or download it for free on Radian6’s blog, but if you’re too lazy to even do that then we can provide you with a summarized list of those 30 tips but believe me, you will not be able to understand them unless you read the description for each tip, so we definitely recommend you have a look at the ebook. Enjoy!
- Socialize your culture, not just your technology.
- Write up a plan.
- Cultivate long-term relationships.
- Automate the boring stuff.
- Calculate the value of your social customer.
- Require certification.
- Require extra certification.
- Share the vision.
- Double-check for compliance.
- Craft a content strategy.
- Go beyond text.
- Fill in the topic gaps.
- Build community relationships through your content.
- Pay attention to people talking about your brand.
- Gather competitive intelligence.
- Monitor industry chatter.
- Lead the conversation.
- Generate leads and sales.
- Listen for customer-service opportunities.
- Take the heat off in a crisis.
- Tweak your advertising campaigns.
- Surprise and delight your fans.
- Crowdsource fresh ideas.
- Avoid common etiquette pitfalls.
- Deal graciously with detractors.
- Stir up a little controversy.
- Measure Share of Conversation.
- Measure Adjusted Engagement Level.
- Measure your level of influence.
- Make your data memorable.