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Showing 5 posts tagged stats

Fortune 500 Usage of Social Media [INFOGRAPHIC]

By: Abdulhadi Hafez

Just goes to show you how important it is to have an active social media presences nowadays. Hence the word, “active”! It’s not enough to just create your profiles and allow them to collect dust (metaphorically of course), you need to keep posting unique and useful content consistently.

The experts say that roughly 40% of fortune 500 companies will not be present within the next 5-10 years, due to social media (or the lack of effective social media adoption or utilization) and that the ROI of social is that your business will exist in 5 years! 

Fortune 500 Social Media Statistics

High-res Looks like Tumblr is up there when it comes to the amount of time people spend on social media sites, tied with the ever-growing Pinterest.
The above is an infographic based on research firm comScore Inc.’s study into the current social networking sphere, but we need to keep in mind that this data does not take in to consideration mobile usage, which could really alter the results, especially for Facebook and Twitter.

Looks like Tumblr is up there when it comes to the amount of time people spend on social media sites, tied with the ever-growing Pinterest.

The above is an infographic based on research firm comScore Inc.’s study into the current social networking sphere, but we need to keep in mind that this data does not take in to consideration mobile usage, which could really alter the results, especially for Facebook and Twitter.

100 Awesome Marketing Stats, Charts, & Graphs [Presentation]

In case you have missed this, HubSpot released a collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of their 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.

Finally! Some Ways to Measure Social Media Impact on Business

By: Abdulhadi Hafez

One of the terms that gets thrown around way too loosely and vaguely, is the concept of ‘Return on Investment’ (ROI), what is it exactly?

Simply, it is the yields that you receive in return for some sort of resource that you’re sacrificing, such as people (we’re not talking about the Chichen Itza style of human sacrificing), money, time, or anything that keeps you from sleeping at night. Here’s the equation to compute ROI:

But here’s the tricky question, how do you define gain from investment? What exactly is the gain? If you hire a marketing coordinator, then you know the cost of the investment, it’s his or her salary and related expenses. But how will you determine whether you’re generating a healthy ROI with this hire? Will the gain be attributed to leads, sales, profits, or some other sort of metric. You see how confusing it can get!

To make it even more confusing, let’s talk about social media? Does social media actually generate a ROI? That is the least of many questions circulating this topic. Some experts argue that the because of the importance of social media in today’s information, collaboration, and sharing age, the ROI of social media is that your business will exist in 5 years!

Some argue that there is a ROI, but it’s too early in the game to define exactly what gain you receive from your social media investment. Even if you were able to pinpoint exactly what sort of gain you receive out of the whole crazy world called social media. The truth is that marketers have yet to come out with a solid standard measurement of social media success, but they’re getting closer to doing so.

For instance, Wildfire conducted a ROI survey of over 700 marketers from all around the World to reveal what kind of impact social media is having on their businesses, and what are some of the top measurements they value the most. The results were compiled into an easy-to-digest infographic, found below. I know it;s too small to view, so just click on it so you can be taken to the larger version, enjoy!